7 Top eCommerce Trends In 2023

We live in unprecedented times - post-pandemic-mid-war-rising-recession times. But online retail still keeps growing. How to stay on top of it and take a slice of that growth pie for your eCommerce business? In this article, we'll break down seven top eCommerce trends in 2023. you should look out for, so keep reading.

Top eCommerce trends

1. Social Commerce

This trend shouldn’t come as a surprise, but there are still so many sellers that need to step up their game and accept social media and social commerce as the “new normal.” Facebook, Instagram, Pinterest, TikTok, and YouTube – all these channels have become a standard for advertising and selling various products and services. So, if you haven’t by now, this should be the year when you should take your social media affairs into your hands. Creating and dedicating resources to a cohesive social media strategy is one of the top eCommerce trends in 2023. 

 Do thorough research on your audience, find out which social channels they reside on, and start making small but bold moves. Introduce your business, goals, vision, and products via high-quality video and photography, honest storytelling, and invest some bucks into personalized ads. 


buy online and pick up in-store or buy online and return at store

These funny abbreviations were getting more and more momentum during 2021. and 2022., and this year will be no different. Thanks to the rise of online shopping, your customers have new habits and expect you to keep up with them. The top eCommerce trends in 2023  are BOPIS (buy online and pick up in-store) and BORIS (buy online and return in-store). If your business has a physical retail store, you should offer these relatively new services. Fashion companies like Zara have had these options for a while, making their customers’ lives easier and turning them into loyal shoppers. BOEIS – buy online and exchange in-store is also gaining massive popularity. 

3. AI & AR

Artificial intelligence and Augmented Reality are game-changers and deserve a special place in the top eCommerce trends in 2023. These advanced technologies help shoppers to visualize the item they want to buy without stepping into the store or committing to a blind buy. Providing your customers with AI and AR options helps them make a buying decision and encourages them to explore more of what you offer. AR technologies have been proven to enhance shopping experiences in home-decor-related businesses and fashion.

On the other hand, AI can drive more sales by various helpful methods, such as predicting changes in your customers’ behavior or by personalized recommendations for each shopper in your online store. 

4. Mobile Shopping

Buying online on mobile phone

If you still need to optimize your businesses for mobile users, do it ASAP – mobile shopping is another one of the top eCommerce trends in 2023.

Allowing your customers to purchase from your business via mobile phone adds another layer of flexibility and comfort, which is always a plus. If you don’t optimize your eCommerce website for mobile phones (and tablets), you might miss out on many shoppers who do everything on their mobile – even make purchases. In these times, allowing people to do mobile shopping shouldn’t be an option – it should be a priority. Researchers claim that retail sales via mobile devices have hit $359 billion in 2021, a 15% increase from 2020. Moreover, they predict that the overall sales via mobile will only continue to grow. 

To stay on top of trends, enable your customers to shop from anywhere, pay with mobile payment methods, and, if possible, facilitate image search within your website. 

5. Chatbots

Chat bot as customer support

Shoppers expect continuous customer service. If they can’t find and purchase an item they are looking for immediately, they’ll experience frustrations and abandon your shop. In such situations, chatbots can help. If you can’t do it all by yourself or hire a virtual assistant, consider using chatbots, which will be top eCommerce trends in 2023.

Insider Intelligence claimed that in 2019. people spent more than $2.8 billion via chatbots, but they expect that number to rise to $140 billion by 2024. Chatbots are a great way to engage in a helpful conversation with your users – they’ll get to ask questions and get answers right away while you get more time to focus on other segments of your eCommerce business. Also, you’ll diminish the number of repeated questions and have to answer only deeper and more complicated ones. And if you want to take it up a notch, if you have international customers, make sure to provide multilingual chatbots. They will help you start on the right foot with a global eCommerce audience. 

6. Sustainability

Be aware – many of your customers are already searching for sustainable businesses. At least 3 of 10 customers declared that environmental factors influence their determination to purchase from a company. Your customers are becoming more conscious of the environment, and they will investigate which companies are on the same page with them. 

So, if you want to get ahead of top eCommerce trends in 2023., you should consider becoming more sustainable as a brand. 

But how to become more sustainable? There are numerous ways! Make the switch to sustainable packagings, such as dissolvable packing peanuts. Moreover, for deliveries, choose companies that strive to become sustainable themselves. You can also make your office more ecologically friendly, support a sustainable cause, reduce paper use, and similar.

7. Prioritized Customer Service

Red phone representing customer service

High-quality customer service will always stay in style. The battle to keep your customer gets harder with an increasing number of eCommerce companies emerging daily. Offering unparalleled customer service will still be one of the top commerce trends in 2023. This trend is even more prominent for businesses that don’t have a physical store. 

Around 80% of customers claim that experiencing outstanding customer support encouraged them to repeat their purchases. Moreover, they also pay attention to the time you’ll take to answer their question. Around 60% of customers claim that 10 minutes or even less is the proper time to get feedback from you! As we already mentioned, chatbots are an excellent solution for such a requirement, but you shouldn’t waste their time even when your customers want a more detailed response. 

Remember to stay kind, offer multiple solutions, add personalization, and if an unsolvable mistake happens, remember to apologize appropriately and give them a proper incentive to keep them as your customer.


This is our breakdown of seven top eCommerce trends in 2023.!

We wish you luck with implementing these trends in your business. Still, as long as you make any efforts to build a meaningful relationship with your buyers and improve their overall shopping experience for them, you’ll be on the right track.

An additional way to improve your customer’s shopping experience is to showcase how close your customers are to achieving free shipping from your business with our Free Shipping Label. Our WooCommerce extension will help boost average order value and prevent shoppers from abandoning their carts. We offer Free and Pro options, and you can try out our extension during our 7-day free trial!

For more information, explore our FAQ page or contact us directly.

Happy selling!

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