To increase eCommerce sales in 2023, it’s important to focus on your audience, use social media and paid ads effectively, and provide excellent customer service. By understanding your customers and targeting your marketing efforts, you can attract new shoppers and encourage repeat business. Prioritizing customer satisfaction and building trust will help you build a loyal customer base and drive sales growth.
Get to know your audience
If you want to attract new customers and turn them into loyal customers, you must know who they are! Building loyalty and trust within your shoppers is crucial because, at any given time, they can leave and opt for your competition if they feel they aren’t validated enough.
So, to increase eCommerce sales, you must familiarize yourself with your audience, learn about their habits, and try to understand them on a deeper level. How to do it?
eCommerce businesses operate online, so it’s not always possible to talk to customers directly. Instead, try creating a survey. A survey is one of the simplest ways to get data about their shopping habits and impression of your eCommerce store. Make sure to offer an incentive, such as a unique discount code at the end of the questionnaire.
Once you get this data, you can dive into a more complicated process of building a user persona. Developing a user persona is another excellent way to increase eCommerce sales because you’ll construct a clear vision of your desired customer. Then, you’ll know how to approach them, attract them, and keep them coming back.
There are 3.2 billion users of different social media channels worldwide. So, a massive percentage of your customers are there, too. When you create a user persona, figure out which social media channels they use, and then join these channels to build the presence of your business online. Building a presence on social media is another fantastic way to increase eCommerce sales.
But, before venturing into socials, develop an intelligent approach, if not a comprehensive strategy. Nowadays, numerous companies look for their place under the sun on social media, so you’ll need to do more than open a page. You’ll have to create a tone of voice that will resonate with your targeted audience.
Moreover, you’ll need to ensure only high-quality posts: aesthetic photos, high-quality video material, and kind and inclusive communication.
Social media is not a race – it’s a long but rewarding marathon. Consistency and patience are essential to building and running a successful social media presence, which will increase eCommerce sales.
Paid traffic is one of the best ways to increase eCommerce sales.
And before you let negative thoughts such as “it’s too expensive” or “the friend of a friend lost much money with no return” overcome you, you must understand that paid ads won’t bring you 200% of profit immediately. Like social media strategy, paid traffic is also a long and rewarding marathon. And if you want to finish the marathon successfully, you must train and prepare. If done correctly, paid traffic can turn out affordable, and once you create a high-quality, successful campaign, it can take your business to the next level.
You can start small. Starting with a small budget is recommended in your early beginnings because there’s no guarantee that your campaigns will work out immediately. If one campaign doesn’t work, you’ll still have some budget to start over with a clearer vision.
To increase eCommerce sales with paid ads, you’ll have to experiment to get the desired results. Before starting paid campaigns, you must familiarize yourself with your buyer personas. Then you’ll have a much clearer vision of where to begin and automatically decrease the chances of a failing campaign. Most social media channels offer thorough audience filtering, including their demographics, shopping habits, and interests, which will help your ads get shown to the right people.
Build an excellent customer service
Ensuring your customers have a good experience while shopping with you is another way to increase eCommerce sales. High-quality customer service builds trust among customers because it makes them feel valid and seen, making them more likely to purchase from you again or even recommend you to their peers.
Statistics claim that more than 52% of shoppers make an additional purchase after an outstanding service. So, if you want to boost your sales, you must put your buyers’ satisfaction as one of your company’s top priorities. If you fail to do so, your buyers will leave. Around 91% of customers who experience sloppy customer service will opt for your competitor for their next purchase. Small steps go a long way – respond to customers’ emails and social media messages as promptly as possible. Always be kind and, whenever possible, learn about their purchase history. That will help them be seen and feel validated.
If you want to increase eCommerce sales via good customer service, make sure to offer possibilities to contact you via multiple channels: phones, social media, emails, contact forms on your website, and even via SMS.
Multiple payment methods
Offering limited payment options in 2023 is a big no-no.
Even before the pandemic, online shopping was booming in popularity, so enabling multiple payment methods offers flexibility to your shoppers and helps them make their purchases without trouble. To increase eCommerce sales via various payment methods, allow online & offline payments and third-party payments to help them finalize the purchase.
Online money transactions are simple, and most users are familiar with them. It would be best if you allowed them to pay with either net banking, credit, or debit card.
Offline payments, such as the COD (Cash On Delivery) Method, are still the safest option for some customers – and that should be ok!
Finally, third-party payments such as Google Pay or PayPal are some of the most popular payment options.
Simplify your checkout process
Another effective way to increase eCommerce sales is to optimize the checkout process. The more time your customers need to finalize their purchase, the bigger the risk of cart abandonment.
As discussed in our previous paragraph, some customers need more payment options. Others might find the layout of the cart confusing.
Some customers don’t want to register before completing their purchase.
Statistics show that many buyers ditched their shopping carts because they couldn’t instantly checkout without creating an account.
So, improving your checkout process is essential.
Add guest checkouts, enable multiple payment options, and ensure that CTAs are visible and distinguished. The whole UX of the cart must be seamless and easy to complete. However, if they still decide to leave, increase the eCommerce sales by encouraging them to conclude the purchase by sending follow-up emails.
Fast and Free Shipping
Offering multiple shipping options is a great way to surprise your customers and offer them additional piece of mind.
Offer free shipping, a way more powerful incentive than discounts. Statistics don’t lie when they claim that shoppers buy more when provided with free shipping, especially if they are an international customer. Free shipping is a great way to increase eCommerce sales, especially when integrated with a minimum order value. Customers will purchase two or three times more because of this “free shipping” unicorn.
Let’s look at the numbers:
- 24% of shoppers would spend more to get free shipping
- 78% of Amazon Prime members signed up because of free shipping
Other customers are willing to pay more for shipping – especially if it’s same-day delivery. Put some effort into finding which delivery companies will help you retain high customer satisfaction and ensure every delivery runs as smoothly as possible.
Devnet Free Shipping Label
Another great way to increase eCommerce sales via free shipping is using our Free Shipping Label. This beneficial extension visually represents how close your customers are to achieving free shipping.
That’ll act as an additional incentive for your shoppers and motivate them to purchase more. Our Free Shipping Label comes in Free and Pro versions, and you can try it out for free during our 7-day trial. Moreover, you get a total satisfaction guarantee – a 100% refund of your money if you encounter an unsolvable issue.
For additional details or inquiries, explore our FAQs or contact us via our contact form – we’d be delighted to help you out.
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